Charkit Chemical Company and Sanat Products Form an Enhanced Strategic Alliance
By Jennifer Gilbert
Norwalk, Connecticut, September 6, 2017– Jay Lang, Executive Vice President of Charkit Chemical Company, and Sanat Products Ltd. India, announced that effective September 1, 2017, Charkit and Sanat will be enhancing their strategic partnership.
Charkit and Sanat have now agreed to strengthen their joint business within the herbal extracts segment, expanding a relationship that began two years ago.
Jay Lang said, “We anticipate that we will bolster our joint business though an enhanced botanicals portfolio and complementary competencies.”
Mr. Lang pointed out that Sanat’s recent acquisition of Hindustan Herbals Ltd. is an example of Sanat’s desire to enhance their natural product portfolio. “They are determined to be recognized as the premier manufacturer of natural ingredients in India.” He praised Sanat’s business acumen and their platform of social responsibility. Citing their environmental concerns, he stated, “Sanat’s responsible corporate practices are evident in their establishment of solar generated power to nourish their farms.”
Mr. Lang went on to say “Charkit’s robust market presence and knowledgeable sales force provide the essential marketing expertise to succeed in the highly competitive marketplace, that is further challenged by intensified regulatory oversight of the nutritional and dietary supplement industry. A higher level of oversight is impacting herbal extracts and botanical powders through more intense scrutiny, largely due to the inconsistencies in testing for identity. Sanat brings added value through its focus on the standardized test methods and the numerous clinical studies that they routinely conduct.”
Amit Sharma, Business Head of Sanat Products Limited, added, “The agreement comes at the right time and we foresee a rapid sales upswing. Our proprietary technology and robust R&D along with our diverse ingredient portfolio benefit from Charkit’s strong U.S. presence. We recognize Charkit as an industry powerhouse that will bring us long-term advantages.”
Mr. Lang concluded, “Since the onset of our collaboration, Sanat has been an ideal partner. Our association will go a long way in boosting new business opportunities for our existing and prospective clients.”